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Back Market – Downgrade Now

We teamed up with our friends at Back Market to bring their new campaign, Downgrade Now, to life.
We created a series of films that take a playful deep dive into some familiar devices—only to reveal that they perform just as well refurbished as they do brand new.
The visual language we developed is ultra-dynamic, blending bold typography with choreographed 3D motion.

5 films, 5 languages, countless formats, and many variations…
A campaign that made serious waves on social media—and on TV.

Crédits

Client: Back Market
Agence: Brave

Creative Director: Hugo Depraiter
Project Manager: Maël Hajos
3D: Lucas Ménard, Victor Fougeray, Romain Gaultier
Compositing: Arthur Sayanof
Motion Design: Kimathi Flavien, Lucas Hirt, Hugo Depraiter
Music and Sound Design: Pierre Picot