Kolecto – Labeur
In these films, they aren’t actors. They are true enthusiasts, hard workers, and artisans who are completely devoted to what they love: their craft.
For Kolecto’s 2026 national campaign, we set out to find real entrepreneurs to create four authentic and visually striking commercials.
The idea from Pavlé Savic and Hugo Depraiter, the directing duo, was to remind viewers that we love the satisfying kind of exhaustion that comes from our work—but not the kind that comes from managing it. The films highlight the physical gestures, the intensity in their eyes, and the satisfaction of being an entrepreneur.
Client: Kolecto
Agence: Brave
Producer: Maël Hajos, Hanaé Kong
Creation Director: Hugo Depraiter
Film Director: Pavle Savic et Hugo Depraiter
Casting Director: Joséphine Lombardie
Director of Photography: Louis Sechaud
First Camera Assistant: Vincent Duverger
Second Camera Assistant: Thomas Pecout
Head Electrician: Thibault Bru
Electrician: Johan Van der Voort
Head Machinist: Julien Marion
Set Designer: Aurélien Delrieu
Makeup: Maëlys Le Morvan
Stylist: Nathalie Franchon
Stage Manager: Anaïs Rueda
Vegetable Farmer: Hannane Somi
Cabinetmaker: Philippe Sarazin
Auto mechanic: Michel Gaudineau
Restaurant owner: Guillaume Langelier
Extra: Isciane bellevile, Maud Loudier, Marius Miniconi, Diame Sourre, Ramsy Chetouane, Joséphone Lombardie
Editor: Hugo Depraiter
Assistant editor: François Berthelot
Color Granding: Arnaud Laurent
Sound Universe: Kitchenette
Motion Designer – FX: Kilian Tirel, Nicolas Grellier